Objectives

It is the aim of ADDED VALUE (AV) to add value to big investments and infrastructures made for alternative, energy saving transport modes, which are either already in place or are being planned and implemented during the project time. This is to be done by way of applying marketing methods, information and awareness campaigns to make better use of these infrastructures.

In the short term:

To provide easy access to knowhow
To show cost-efficient high impact applications
To build synergies between energy efficiency, transport planning and land use planning

In the long term,

To establish new standards for mobility management connected to infrastructure
A general rise in the awareness of the energy saving potential of simple marketing
A wide spread of the results so as to decrease the barriers for this kind of mobility management
To transfer this topic to countries where it isn’t already well established, namely to all New Members States and candidate states, as well as to Southern Europe and Ireland.